Effective Fall Marketing Strategies for Small Businesses
Fall marks a significant change in the year — summer vacation has come and gone, kids are back in school, temperatures are starting to drop, and the leaves are changing color. Combine these changes with the impending holiday season, and it's easy to see why fall is the perfect season to revamp your marketing strategies. Below is a look at the top fall marketing strategies that can help small business improve brand awareness, grow their customer base and ultimately boost sales throughout the year.
Make the Most of the Holidays
Fall brings with it a variety of great holidays, including Columbus Day, Halloween and Veteran's Day, not to mention the all-important weekend after Thanksgiving, which includes Black Friday, Small Business Saturday and Cyber Monday. You can make the most of these special holidays by planning ahead.
For example, if your business is located in the path of potential trick-or-treaters, prepare a special flyer geared towards parents that you can hand out with the candy. Alternatively, plan to participate in the local Halloween parade or sponsor a group in the parade. This will get your company's name out in front of many potential local customers.
Increase Your Community Presence
Having a positive presence in the community is crucial for small businesses and fall is the perfect time to be seen. There are likely tons of community events happening in the fall. Reach out to your local Chamber of Commerce and see if there are any opportunities to sponsor or participate in one of these events.
Volunteering in the community also is a great way to gain recognition for your company. Contact local non-profits in your area to see how your business can volunteer. Be sure to use social media and/or local media to highlight the difference your business is making in the community.
Building a partnership with your local schools also can increase your community presence. For example, placing an advertisement in the high school football team's program can give your business recognition in the community throughout the season.
Add Some Color to Your Design
As the summer season fades into fall, an array of colors, such as orange, red, yellow and black, come out in full force. Incorporate these fall colors into your marketing design. Also, have a little fun with the fall holidays by adding some spooky or fall graphics, such as apples, pumpkins, spider webs and scarecrows, to your marketing material, including mailers, social media sites, website, email campaigns and more. Marketing for Halloween and/or Thanksgiving by decorating the interior and exterior of your store can help to draw attention to your business and entice more traffic inside.
Reconnect With Your Customers
Summertime can be very chaotic for many households. Between vacations, picnics and fairs, shopping dwindles during the summer for many consumers. You can use the fall season as a time to reconnect with your current customers and to reach out to prospective customers. Whether through a strategic email campaign, social media and/or mailers. Remind customers what your business has to offer, what makes your company stand out, what new products or services you now have available, and about any upcoming sales or special events you are planning.
Hold an Open House
Fall also is the ideal time to hold an open house at your place of business. Be sure to promote your open house as much as possible, through newspaper and online ads, social media and mailers. This type of event gives consumers an opportunity to learn more about your business and the goods and services you offer. Offer special deals for loyal customers and plenty of incentives for prospective customers. You also want to have as much help available on that day as possible, so you can provide premium customer services. If you don't have a retail store, look for several local trade shows that you can attend as a platform to reaching the consumer.
Recent studies show that more than 75 percent of Americans own some type of smartphone. Add this to the fact that today more consumers are accessing the internet through their smartphones than any other device, including laptop and desktop computers. These facts make mobile marketing more important than ever, even for small businesses.
First, it is vital to make sure that your company website is mobile-friendly. If your website cannot be accessed easily through a mobile device, the majority of online traffic won't be able to access the information about your company they need, let alone make a sale. In addition, you want to reach your target audience where they are — which is on their mobile device. If you haven't already done so, make mobile marketing a priority.
According to the National Retail Federation (NRF), about 40 percent of consumers start shopping for Christmas even before Halloween. If you want to persuade these shoppers to head to your store, you must make the most of your fall marketing strategies. Any of these tips listed above can help you take the first step. The important thing is to start planning now and implement your marketing strategies as soon as possible.
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