As a small business owner, you're probably well aware of the fact that the success of your content marketing strategies plays a large role in the amount of consumer interest your brand attracts. According to research by software as a service company InsideView, companies that use SEO strategies for their content generate approximately 67 percent more leads than those that don't.
You may be juggling a number of roles as the owner of your company, so it can take more time than you have to determine which SEO tools will work best at attracting your target audience, especially if content marketing is beyond your current expertise. To assist you, here are five SEO tools known to be particularly effective at getting companies to start seeing some small business growth.
You can use QuickSprout to see which type of content consumers are engaging with the most. If you're just getting started with your marketing campaigns and aren't sure which direction to go in, you can use the success of your competitors' advertisements to help you. For example, you can enter your competitors' URL in the Social Media Analysis feature to see which content got the most social shares.
One of the tricks to establishing effective SEO content marketing campaigns is determining which websites to advertise your products on. SEMrush is one program that can assist you in choosing sites that are going to work for your ads. You can see how many keywords websites are ranking in Google and which sites have been penalized. For example, SEMrush shows users when sites have a lot of inbound links and domain authority but lack a keyword ranking, which generally means that this website should be avoided.
SEMrush also allows you to check organic traffic to identify any sharp declines, as a significant drop in traffic might be a good sign that you should post your ads on another site. Other tasks like keyword research are also offered with the tool.
3. SEO Book
After creating an account on SEO Book's website, you'll have unlimited access to several helpful tools like a meta tag generator, a keyword list organizer, and keyword and link suggestion features. A few more complex tools offered by the site include a keyword finder that compares various website pages and a typo generator that identifies the errors people make most frequently when typing your keywords.
4. Google Trends
To select the keywords that are going to benefit you the most, use Google Trends. It will highlight the popularity of specific search terms over extended periods of time. It also shows where in the world consumers are searching for specific keywords, which is very helpful when determining which regions to target your ads.
Pairing Google Trends with Google Keyword Planner to conduct efficient keyword research is effective as well. Once you have an idea of the search terms you want to use, you can enter them into Google Trends to see if they're currently growing or waning in popularity. Once you find a couple of keywords, it will also suggest a few related terms to make coming up with a full list easier.
5. Majestic SEO
If you're working on link building and monitoring, Majestic SEO is an effective tool that provides access to important data like sites' citation flow, keywords and backlink history. The information provided by the tool may be challenging to understand the first time you use the program if you have yet to establish a marketing team to handle this data, but once you interpret it a few times, the system is quick and easy to use. Having access to the type of backlinks developed by your competitors can be very beneficial to your company's marketing efforts.