Mardi Gras is one of the largest celebrations held each year in the U.S. The holiday, also known as Fat Tuesday, is meant to be a day of indulgence and celebration before Ash Wednesday. While the main festivities take place in New Orleans, that doesn't mean your store can't hold its own small celebrations to mark the occasion.
If you're looking for simple ways to honor the tradition while remaining appropriate in a corporate environment, try setting up one of these displays on Mardi Gras to engage both current and potential consumers.
King Cake cupcake drive
Are you familiar with the concept of the King Cake? Those celebrating Mardi Gras bake a large cake with a small toy baby in the batter. Whoever gets the piece with the baby wins, and generally is expected to carry the King Cake tradition the following year.
But your business can take its own unique spin on this tradition by providing cupcakes to any visiting consumers, telling them that whichever person finds the baby is eligible for a special coupon or discount from your store. Be sure to decorate the cupcakes with sprinkles and icing that are the official Mardi Gras colors - purple, green and gold.
Bees?! No, BEADS!
It's hard to think of Mardi Gras and not mention the beads. According to the official Mardi Gras website, there are many items thrown to people who attend the annual Mardi Gras parade in New Orleans. These include cups, toys, trinkets, doubloons and - of course - beads.
Items distributed on Mardi Gras are meant to represent the passing of fortune and good faith. For each visitor that comes to your store, hand out purple, green or gold beads, or other small trinkets related to your industry. Bonus goods go to consumers who walk into your store wearing any of the Mardi Gras colors or masks!
A public parade
Want to take your Mardi Gras celebration to the next level? Organize your own community parade with fellow small business owners in the area. This collaboration can be as simple as sending consumers to other stores who also have engaging Mardi Gras displays, or as complex as planning a festive parade to march through the streets. If your store already partners with local schools in the area, you could have students display artwork or dress in costume for the event.