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How to Attract the Right Target Market
Are you looking for a way to take your quarterly sales to the next level? It's all about the marketing. You might have the best product or service in your industry, but if the right people don't know about it you won’t reach your business’s full potential. Here are some tips for identifying your target market and creating a message that compels them to trust you with their money.
Category: Marketing and Advertising
How to Get a Business Loan With Bad Credit
Applying for a business loan can be a tense time, and especially if you’re just starting out. If you haven’t had a chance to build a solid credit record, or you have concerns about your current credit file, you may not rate your chances with the bank. And it’s true that many banks and traditional lenders will want to see at least two years of promising business operations or a decent amount of collateral before they will even consider you for an SBA-backed loan, because they see you as too much of a risk.
Category: Small Business Financing
How to Manage Labor Shortages
Labor shortages can make it difficult to achieve your small business' goals. Sometimes you don't have enough people sticking around or you can't bring in the right talent for the job. Certain locations have an easier time than others when it comes to attracting new employees, as it's difficult to recruit a robust tech team in the middle of nowhere, away from the typical hotspots. Here are a few ways you can manage labor shortages, from building up your long-term pipeline to investing in your current staff.
Category: Human Resources
How to Buy and Sell a Home When You’re Self-Employed
More and more people are choosing the self-employed life, but until the rest of the world (i.e. the banks) catch up, it can still feel like there are a lot more hoops to jump through to convince a lender that you’re a safe bet and secure a self-employed mortgage. The good news is that if you get clued up, get prepared, and have the right documentation in hand, there’s no reason why you won’t qualify for a self-employed home loan, and you shouldn’t expect to pay higher rates than any other borrower for the privilege.
How To Become a Zero Waste Small Business
Zero waste may be a term you have heard recently in the business world, but what does it really mean and what are the benefits for your business, your customers and the environment? In this article, we'll look into how small businesses can achieve zero waste and pave the way for a greener and more prosperous future.
How to Set Your Salon Apart From the Crowd
While the digital age has sucked many small businesses kicking and screaming into its vortex, it is the service industry that continues to boom. In particular, hair salons, seemingly unaffected by digitization, are still popping up across the country and the trend shows little sign of slowing. However, a booming industry also means booming competition, and there is no time to get complacent.
How to Expand Your Restaurant into a Food Truck
Some of the biggest brands have already got stuck into the food truck craze, including TGI Fridays, McDonald’s and In-N-Out Burger, but there has also been a revolution among entrepreneurs and small businesses. A food truck doesn’t have to mean greasy fast food or simple, cold snacks – more and more, savvy start-ups are
getting experimental with original, hip and gourmet offerings.
The Best US Cities for Starting a Small Business
There are plenty of factors to consider when starting your small business, and high on that list should be location, location, location. You might be surprised to learn how much difference it can make to the success and longevity of your business that you choose the right city as your starting point.
Best Cocktails to Add to Your Menu for Summer 2018
Summer is here and your customers are ready for warm-weather cocktails. That means it's time to think about reinventing the drink menu at your bar or restaurant. Why not give people a reason to sing your praises during happy hour season?
Picking a Payment Processor – All You Need to Know!
The moment your customers get their credit or debit card out is important for every business’s success. Whether you’re taking payments over a physical counter, online, or both, this is the point at which all of your careful planning, investment, development, recruitment and marketing quite literally pay off. But in order to actually accept your customer’s payment, you need a payment processor.
How to Create a Feng Shui Work Environment
Feng shui allows you to harness the energy in your environment and put you at harmony with the space you are in. The Chinese philosophy is often used in home to generate a peaceful energy, but you can also modify it in your business area.
While you may not have complete control over your work environment, there is always a way to introduce feng shui through creative modifications. In fact, you can often rearrange what you already have to achieve good feng shui in your workspace. Read on to discover some easy tips for creating good feng shui in your workspace.
The Best Books to Read For Small Business Owners
You face a lot of challenges as a small business owner. From effectively getting the word out about your services to keeping your employees engaged and productive, you have a lot on your plate. Here are the top five books that you should put on your reading list for figuring out how to increase profitability and improve your hiring.
What to Know Before Getting a Secured Credit Card
Credit cards offer many benefits, but it's difficult to qualify for one if you have bad credit. One of the reasons that lenders shy away from giving this line of credit to people with poor FICO scores is that they're unsecured. You don't give the lender any collateral to secure the credit line. If a borrower decides to default on their payments, the creditor doesn't have any assets that reduce the loss.