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Would Your Small Business Benefit From a Mobile App?

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Did you know that there are more mobile devices in the world than there are people? Everyone from your 12-year-old neighbor to your grandparents probably relies on their iPhones and Androids to communicate. In fact, a recent survey by Nielsen found that when looking at just 40 percent of the U.S. population, there are more than 120 million smartphones users.

Why have so many people come to rely on smartphones? Keeping up with social media accounts, Googling questions and getting updates on current events while on the go have made smartphones more that just devices to text and call people, but rather crucial tools to staying informed and engaged with the world. 

By offering a mobile app to consumers, you're showing them that if they invest in your services, they'll be able to receive real-time updates and information concerning their recent and future purchases right on their phones. Providing this convenience will make your products more attractive to your target audience, as adults of all ages almost expect the businesses they invest in to provide apps.

If you're looking for strategies to grow your small business, here are a few reasons why developing a mobile app for your company is a smart move.

1. Consumers are quickly switching from computer to phone transactions

As mobile devices become increasingly popular across the globe, more Internet searches are being conducted on mobile devices than on personal computers. This leads to more products being sold via phone. Providing a mobile app gives consumers direct and easy access to your products.

A recent report by Google showed that from 2011 to 2012, there was a 411-percent increase in mobile searches and purchases for last-minute accommodation deals, while desktop searches fell by 79 percent. The mobile commerce revolution is only getting started, with smartphone transactions expected to continue growing over the next several years. 

2. Mobile apps can create an interactive platform

Mobile apps also provide the opportunity to get your business involved in the social media fad to attract consumers. The interactive aspect of sites like Facebook can be integrated into your app's interface to allow users to engage with one another and your company. Introduce features like in-app messaging and the ability to comment and like posts or products. This won't only increase the time that customers are spending on your app, but it will also provide them with the tools to share information about your products and give feedback. 

3. Get a leg up on the competition

According to Forbes, whether or not businesses decide to invest in the latest technology can be the difference between failure and success in the long run. Many companies don't stay up to speed on all of the new technology that enters the market. Don't let your business fall behind - invest in a mobile app to stay ahead of the competition. After all, a successful business is one that moves faster than the others to ensure it is offering the best service. 

4. Appeal to a wider, younger audience

While a large number of older adults rely on smartphones, nearly everyone in the millennial population, which usually refers to people age 18 to 35, has smartphones. Many marketing techniques like direct mail campaigns or email strategies can make it challenging to reach a younger target audience. Even though most young adults have computers, it's still common for them to rely on their phones for news and information. Integrating mobile techniques into your marketing mix will ensure that you aren't missing out on attracting the younger portion of consumers.

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