Know Your Audience and Competition
- Any specific event theme
- The expected number of people based on last year's attendance
- Details of past exhibitors and those who have committed to attend this year
Plan Your Marketing Before The Event
- Reach out over social media -- There are many ways you can reach out to prospective customers over social media. Sweepstakes, giveaways and discounts are all great incentives. Remember also to include the hashtag for the event at the end of your posts so that people know how they can claim their discounts and where you plan to be this summer.
- Use paid advertising -- If the summer is likely to be your busiest time of the year, it pays to use paid advertising. Using sponsored ads on Facebook, for example, can help you to target your most likely prospects at an affordable cost.
- Use images and video -- There are many ways you can use images and video to create aspirational marketing that resonates with your target audience. From sharing a story about the history of your food to showing images from the last street fest you attended, you can use vibrant and colorful marketing to get your point across beautifully.
- Build a website or landing page -- Creating a website for your brand should be a top priority. If you already have a website, why not create a landing page specially created for the event or events you will be attending? You can direct your paid advertising to this page and generate more interest in your staff or restaurant before the big day.
Make Life Easier For Your Customers
- Accept mobile payments -- Your customers will love you for this. It means they can reserve their cash for other areas of the festival and make a purchase from you quickly and smoothly. Mobile payment providers like Stripe and Square offer secure credit and debit card payments through an app or a small device that plugs into the headphone jack of your phone.
- Freebies and demos -- Street festivals are busy, and while they attract a lot of people they also attract a lot of competition. Ensure your brand stands out by offering promotional products that are fun and practical. Brightly colored balloons for the kids and reusable shopping bags for the adults will bring them flocking to your staff, and will also be proudly on display as your customers wander around the rest of the festival. Creative demonstrations are another way to generate a crowd around you and engage customers in conversation.
Check City Rules Well in Advance
Before committing your time to any street festival, it is a good idea to check out the city rules and regulations for the street festival and trading in the city in general. This is especially important for street vendors or business owners who have never offered their services at a street event.
The city's Chamber of Commerce website will usually have information on what is permitted at each street event. This will include information such as what time you can set up and take down your booth, what you are permitted to sell, whether you can play music and whether you are allowed to hand out marketing material.