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Protecting Your Brand From Digital Hackers

protect your brand

Business owners are susceptible to a variety of thefts that may hamper their daily operations. While criminals who enter the business' physical site can be easily spotted, those that steal valuable information digitally may be much harder to catch. 

As the number of companies that have adopted more complicated technology to supplement their business efforts grows larger, the risks associated with digital software have risen as well. Businesses must now safeguard their virtual assets as well as their physical ones, as the threat of cyber theft has only gotten greater in the recent years.

Brands looking to secure the vast realm of information contained by their technology - ranging from digital records to the online sites they maintain - should keep the following tips in mind in order to protect their virtual goods.

Limit your knowledge network

As you're examining your brand's security vulnerabilities, create a list of the important sites and digital resources your brand uses on a regular basis, then make a note of all the employees who have the passwords for these accounts. By organizing how many people have access to these sites, you can not only visually see how large your digital network is, but you can also keep a tangible record of exactly which people are able to open these resources. Consider limiting employee access to these tools, only giving login information to those whose jobs involve regular interaction with these tools. 

Secure your connections

If your office has Wi-Fi, it's essential that you secure your connection, or require a password upon login. Some stores provide their consumers with free Wi-Fi connections, but instead of offering an open network, provide visitors with the password once they enter the store. Many digital thieves search for open connections and begin breaking into networks this way, so preventing them at their source may be the difference between keeping your assets and watching them wither away in cyberspace.

Be vigilant about passwords

It's easy to use the same password for all your business' digital tools, but this may be one of your company's largest security vulnerabilities. Malware bots that infect one particular account can attempt to access others using the same password they've gleaned from the first account - for this reason, businesses should have differing passwords for each important account. It's best practice to include lowercase and uppercase letters as well as numbers for the ultimate secure barrier.

Reach out to the professionals

There are many other alterations that can greatly increase your business' online safety. Installing firewalls and downloading the most effective virus trackers are great methods to keep your information secure, but small business owners who don't have a great deal of technological knowledge may not know where to begin when researching the best products. For those who require high security, it could be worth it to reach out to an IT professional who can not only give recommendations concerning the best software for individual devices, but also keep a vigilant eye on security efforts, notifying managers if a network has been breached.

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