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Infographic: Small Business Content Marketing - The Secrets To Success

As more businesses develop their digital strategies to reach a wider online audience, high-quality website content has become essential for attracting visitors and turning them into sales leads. Developing a content marketing strategy can make your brand more successful in its conversion tactics, and there are several ways to ensure your copy is both effective and intriguing for online visitors.

Tailoring your content

Before you can decide what content to put on your site, you must first identify your target audience. Choosing your market allows you to more accurately provide content to your followers, as tailoring copy to a specific group of people ensures they view the content as accurate, interesting and engaging. Developing your own unique voice is equally as important, as consumers visiting your website will grow to recognize and appreciate the tailored tone brought about on your blog. Be sure to conduct research on your target market before writing content, as individual groups are more responsive to certain tones. For example, younger consumers enjoy edgy and current content, while business professionals appreciate copy that gets the point across. 

Whether you're writing for mothers or millennials, it's imperative that your content remains engaging. Choose topics that will inspire people to click on your site - don't be afraid to take advantage of what's trending when writing copy or choosing a headline.

Getting visibility

There are many ways to boost your visibility using a comprehensive content marketing strategy. Blogging is an easy and efficient way to do so. Developing a website or dedicating a portion of your preexisting one toward blogs is a great way to establish your brand as a though leader in your industry. Integrating these efforts on your social networks is crucial, as links can further drive traffic to your brand. When you're developing copy, be sure to brush up on SEO best practices, including which keywords are best for your business and how often they should be implemented.

Generating leads

Getting people to your site is one thing, but turning them into sales leads is another entirely. Once they've visited your page, it's essential to inspire them to interact with its elements. Link to specific products in your copy, direct them toward more intensive content your brand has written - such as whitepapers or ebooks - and prompt them with lead forms that can gather information, including names, email addresses and phone numbers. 

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