Small-business owners looking to increase the visibility of their websites must pay careful attention to their site's search rankings. Having meaningful content on your website can do wonders for your SEO strategy, which impacts where your website shows up on search pages.
Whether you're well-versed in SEO or just learning about it, there are a few surefire ways you can improve the quality of your site and put it in a good position to succeed.
1. Write Engaging Copy
Content on your website has to do more than just exist - it has to entice readers. Get them to engage with your site further by understanding how your product or service can solve their problems, or establish your reputation by becoming a thought leader in your industry with a well-developed blog. Search engines like Google often reward sites that have established unique and engaging content, so keep that in mind as you craft landing pages and blog posts.
2. Create Clear Calls-to-Action
One great way to foster that engagement is by using CTAs to send consumers around your site. This way, they have the opportunity to connect to products or services that are directly applicable to the content at hand. They're also key for those search rankings - the longer a customer stays on your site, the better you look in the eyes of Google. Keep them satisfied by crafting engaging CTAs that will link back to your business's offerings.
3. Optimize for Semantic Search
While keywords were essential for best SEO practices of the past, Google no longer places emphasis on specific words and phrases anymore. Now, it's all about accurate and interesting information that consumers can actually use. Instead of adhering to strict keywords, the search engine interprets data for more comprehensive information. As you craft your copy, try to write piece that answer questions instead of drafting one built around three to four words.
4. Make it Mobile Friendly
Mobile optimization is critical, especially since the majority of web traffic now comes from mobile search. There are many reasons that you should optimize your mobile site, but the impact it has on your search rankings is among the most important. It's especially important to implement those user-friendly CTAs on these sites, as they can decrease the bounce rates.
5. Use Schema Markup
Never heard of schema before? That's OK! Schema markups are a behind-the-scenes way to organize your website - and they can do wonders for your overall site quality. Some of the world's most successful sites implement this structure, so examine ways your site could use schema markups to your advantage.
6. Include a Location for Google+
You've likely got your address listed on your site, but if you have a physical site where customers can purchase a product or service directly, putting this address front and center is critical for search value. Specifically registering your business with Google+ ensures your company pops up with an accurate location when people are searching locally.