There's an app for that... Seriously.
Mobile apps are shaping the way of the future. As the Internet marches forward, becoming ever more worthwhile in terms of marketing strategies and brand recognition, the way that small businesses shape themselves is changing. While the company execs of yore were content to see their logos embedded in a newspaper article or an advertisement in the local daily magazine, the movers and shakers of today's corporate landscape recognize one thing - the future of modern business success will rely more and more on the adoption and development of mobile apps.
There are apps for everything now. If you're hungry, you can tap a little button on your smartphone to map out directions to the nearest restaurant. If your car needs gas, another tap will bring up local gas stations with fuel prices and a rating system so you can see what other people thought of their experiences there. As more people rely on their mobile devices for this kind of assistance, small businesses can do their part by simplifying things for their consumers. Whether you're creating your own mobile app or are using some tried and true favorites, here are a few small business tips you can use to get the most of out of these trends:
Develop your own
It might sound impossible, but now that so many small businesses are jumping on the mobile app bandwagon, creating your own is much easier than it used to be. Depending on its complexity, you could use a simple template to plug in the information you're modifying. If you're hoping for more challenging fare, with a unique user experience, outsourcing this project to a well-known app development comapny is often worth it. No matter what you're selling, whether they're tangible goods or difficult to describe services, with a mobile app, you'll be giving your consumers the information they're looking for right in the palm of their hands.
Another perk of developing your own mobile app comes from the ability to set your own system of alerts for various marketing strategies, such as sales or discounts, that might not be reaching your consumers via email. For the people who prefer not to clutter up their inboxes with promotional messages from their favorite brands, you can give them this mobile option instead where they'll have more control over which types of notifications they receive. Push notifications, for instance, which are an app's version of pop-up ads, can typically be set by the consumer. If he or she chooses not to receive them right away, they'll still have a chance to catch up on your promotional messages later on.
Productivity and communication
The other side of this mobile phenomenon comes from how they can benefit you and your business. With so many options available to you, knowing which ones to choose might be harder than learning how to incorporate them into your work load. Communication apps, for instance, are useful for remaining open to your staff members and third-party vendors. Similarly with productivity, now that so many people are reliant on their mobile devices for basic organization, apps are being developed that help you keep your digital files safe and sound.
Although it's true that there are several different kinds of apps on the market that tackle these key topics, selecting the perfect fit is really just a matter of narrowing down what you're looking for by function and simplicity. Evernote, for example, is a cloud-based storage service app that allows you to customize and secure how you organize notes and files according to different criteria such as keyword tags. Skype is a video conferencing app that lets you stay in touch with people all over the globe with text, calling and video options. Customizing your mobility is easier when you have options - just don't let them overwhelm you.