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Creative Ways to Market Your Landscaping Business
Running a landscaping business can be highly rewarding, but to truly get the best from your business in both bookings and profits, you need to be in demand all year round. This can be a struggle for the landscaping business that is busy during the summer but which finds itself trying to survive a customer drought once the colder months come round.
The good news is there are a number of creative ways you can market your business that will help you to stay in the hearts and minds of loyal customers and to find new customers throughout the year.
Gardens require maintenance all year round to stay looking their best, but your customers may not necessarily know this. In fact, arranging regular maintenance could save them money in the long run. Don't wait to start your marketing just before the summer rush -- market all year round to stay front and center with your customers. From trimming branches to redesigning flower beds to get them ready for the summer, there are many reasons your customers could be using your services throughout the year. Why not create a business postcard that sets out seasonal maintenance tips and advertises your services at the same time? Your customers can keep this somewhere handy so they know when they need to contact you next.
Ensure all of your hard work and expertise pays off by showcasing it all on your website. Even a few photos taken with a smartphone will be good enough to show off your efforts. Potential customers will want to know exactly what you are capable of and your website is the perfect platform to show your expertise in glorious colors. Including some creative content that describes the techniques and plants that you used will also help to win over your visitors.
Putting something back into the community can be a great way to market your business. Whether you offer to donate some trees for a public area or you get involved with a community gardening project, there are plenty of ways to get your business noticed while doing something incredibly rewarding. Offering your services for free in return for some free advertising is a win-win situation for everybody involved.
If you already have a website, that's great, but consumers know the information here is likely to be very biased. You are proud of your business and it shows, but what do your customers really think? Online reviews, on the other hand, remove the bias and uncertainty from the equation and give potential customers a good idea of what they can expect if they hire your services.
One of the best review and social networking sites for landscaping businesses is Houzz. This niche social network allows users to comment, share reviews and give advice across a wide range of building and gardening subjects, including landscaping. You can choose to start with a free plan, but later you might want to progress to a paid premium plan that will give you more local exposure and access to more advanced features.
Social media is great for exposing your business, but you may need to invest a little more than just time if you want to get the best results. The problem is that with so many free Facebook business pages and Twitter accounts vying for the attention of customers, it's easy to get lost in the crowd. Paid advertising, on the other hand, where you pay to have your ads targeted at relevant people and in prominent places, can elevate your business above all others and give you a good return on your marketing investment.
Everybody loves something for free. It's even better though when it is something they can use. Promotional products are a great way to get your name in front of your potential customers. From attending local events and giving out your products in person, or sending them out in the mail, a free gift will ensure that your flyer stands out among the ones that land in their hand or on the doormat. For example, a free packet of seeds with your company logo on it is a great way to get noticed, especially if you include advice on how to plant them and how you can help your customers to create a beautiful garden.
Companies in the green industry have a wealth of marketing opportunities open to them. From social media to community projects, you have so many ways to engage with your target audience and get the exposure that your landscaping brand deserves and needs to grow and thrive.
When you are competing in a crowded marketplace, it's important to build trust and loyalty and to continue with your marketing efforts throughout the year. Your business will no doubt rely on many word-of-mouth recommendations and repeat bookings, but it is also important to focus on targeting and securing bookings from new customers. When you get this right, you will find yourself with a stable and secure business on your hands and the freedom that running your own business brings.