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Avoid These 5 Outsourcing Mistakes
Once you feel that your company stands on a solid foundation and you have the finances to invest in a few additional workers to assist you with time-consuming tasks, it's important that you aren't making outsourcing mistakes.
3 Interview Questions Small Business Owners Should Ask
Although you may be eager to establish a team to help you with tasks that you don't have the time for, this doesn't justify rushing the interview process.
Category: Human Resources
Are The Colors You're Using For Promotions Impacting Sales?
Colors do more than simply catch consumers' eyes. Research has shown that each hue evokes certain emotions and influences individuals in different ways.
Category: Marketing and Advertising
Infographic: 6 Ways to Create SEO-Friendly Copy for Small Businesses
Crafting an SEO-friendly site is essential for small businesses looking to stay one step ahead of the competition.
4 Reasons You Need to Optimize Your Mobile Site
Mobile optimization is about to become a critical consideration for Google as it ranks your site.
Optimizing Your Website's Call to Action to Increase Conversions
Beef up your CTAs to inspire more consumers to interact with your brand.
Infographic: Creating an Effective Landing Page for Your Small Business
Small business owners should be sure to study up on their landing page strategy. We give you three things to keep in mind as you start planning your landing pages.
Creating An Effective Landing Page
There are a variety of ways to craft landing pages, but keep these three things in mind before developing them.
Don't Fear The Panda
SEO, Panda 4.0 and algorithms: For some individuals, these terms inspire panic and uncomfortable sweating, but for people with in-depth knowledge of the search engine optimization realm, these terms are not frightening at all.
Is Your Website Color Scheme Giving Visitors Mixed Signals?
Color can be a very powerful element in the website visitor conversion process. Read this post to find out secrets about which colors will be psychologically appealing to your visitors.
Which CMS Platform is Right for Your Small Business Website?
When you're faced with the task of building a new website, the role that your content management system (CMS) will play is critical.
Infographic: How to Mobilize Your Website
As smartphones and tablets become more intricately connected to the business landscape, new and innovative solutions are making it easier for you to convert your Web-based sites to a mobilized medium.
Website Visitor Click Tracking Can Yield Valuable Insight
Keeping track of your website visitor behavior can yield valuable insight and may even show you how to generate more leads and sales.