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Category: Green Business
Finding Small Business Financing in a Down Economy
The ups and downs of the economy can hit small businesses extremely hard. Take, for example, financing a new business endeavor. Even if a company has a couple years experience under its belt, getting the necessary finances gets even more difficult.
Infographic: Creating an Effective Landing Page for Your Small Business
Small business owners should be sure to study up on their landing page strategy. We give you three things to keep in mind as you start planning your landing pages.
Creating An Effective Landing Page
There are a variety of ways to craft landing pages, but keep these three things in mind before developing them.
Don't Fear The Panda
SEO, Panda 4.0 and algorithms: For some individuals, these terms inspire panic and uncomfortable sweating, but for people with in-depth knowledge of the search engine optimization realm, these terms are not frightening at all.
Is Your Website Color Scheme Giving Visitors Mixed Signals?
Color can be a very powerful element in the website visitor conversion process. Read this post to find out secrets about which colors will be psychologically appealing to your visitors.
Which CMS Platform is Right for Your Small Business Website?
When you're faced with the task of building a new website, the role that your content management system (CMS) will play is critical.
Infographic: How to Mobilize Your Website
As smartphones and tablets become more intricately connected to the business landscape, new and innovative solutions are making it easier for you to convert your Web-based sites to a mobilized medium.
Website Visitor Click Tracking Can Yield Valuable Insight
Keeping track of your website visitor behavior can yield valuable insight and may even show you how to generate more leads and sales.
Using Google Analytics to Gauge Website Performance and Marketing
When you're a business owner, it's hard to justify spending hours on an online marketing campaign without having something to show for it.
5 Ways Google Can Supercharge Your Small Business
Your small business is sure to find something in Google's suite of applications that can help you get the most out of your Web experience.
Captivate Your Audience Using a Multimedia Melting Pot
Utilizing visual media such as video, graphics and other interactive elements will captivate and engage your digital audience.