Engaging visual displays are great for attracting new people to your store, especially if vibrant and colorful images pertain to your brand. While you likely upload your favorite company pictures to Facebook or Instagram, keeping them all stored in one secure location can offer your brand numerous benefits.
As always, Google has you covered.
The company recently unveiled Google Photos, its own cloud-based photo storage solution that can keep all your photos and videos in one place. Aside from having a more convenient site for your company's images, your small business can use this new application to prominently display visuals that can attract and inform your customer base.
Want to know how? Hook your Google Photo feed into a TV or tablet and try one of these tactics to intrigue your current and potential buyers.
1. Showcase your social followers
Your Google Photos may not be able to sync up to your social networks, but you can download images submitted by your fans for display in your store. Google Photos allows you to collect images in a single album, then stream that album in a looped slideshow.
Consider hosting a social promotion, like asking your followers to submit pictures of themselves using your product on their summer vacation. Let your fans know that you'll display the best images in your store with a tag back to their Instagram or Facebook accounts!
2. Introduce your staff
Who's working your store today? Collect an album each morning with the handful of employees you've got on staff, then set a slideshow that features a picture of the worker and a few fun facts about him or her. This can include how long the employee has worked there, where he or she was born, and what he or she thinks is the best part about working for your company. Keep these cards in rotation throughout the day so customers can learn a little bit about your staff while they pursue your wares or wait in line.
3. Promote weekly or daily specials
Have some seasonal deals coming up? Promote them in Google Photos! Create some engaging visual displays around daily, weekly or holiday specials, then keep those on rotation until no longer relevant. This is a great way to constantly remind store visitors what is currently in the pipeline and when they can come back for great deals.
4. Have a riddle of the day
Engage your visitors a little further by posting a daily or weekly riddle. Tell your customers and casual browsers that they can submit their answers to an employee or email address for a chance to win a prize from your business. Display these riddles in store with Google Photos, showing both the current riddle and answer to the previous one.
5. Tease new products
If you've got new services or products coming out soon, Google Photos offers the perfect platform to introduce them to your customers. With this application, you can go as in-depth or vague as you'd like, showing entire new product lines or veiled images teasing services to come. Be sure to make your pictures visually engaging, as you'll want to intrigue those who enter your store.
6. Show social polls
A great way to get consumers to feel like they're a part of your business is by getting them involved through polls and questionnaires. Post questions on your Facebook or Twitter accounts, asking customers to answer a particular query or share their opinions on a new product.
For example, ask your Facebook fans to pick whether they prefer coupons or small prizes as reward for social or in-store contests. Alternatively, take a poll and see what color your customers would like to see a preexisting product in.
7. Take your visitors on a journey
You've probably got a page on your website that details your company's journey from inception to present, but use Google Photos to tell a visual tale to those who visit your store. Collect a handful of images to reflect particularly important points in time for your business, accompanied with blurbs about their significance to the company as a whole. This is a great way to speak to your customers on a personal level.