For small businesses, the Labor Day weekend can be a great opportunity for you and your customers. This is the time of the year when consumers look for the biggest and best deals, which means that businesses can expect to see an increase in traffic and sales opportunities. As a small business owner, you need to ensure that your marketing strategies and operations are optimized to make the most of the Labor Day traffic. Feel free to enjoy some of the day with your family, but before you do, you need to make sure that you’ve tended to your business. Let’s take a look at how you and your business can benefit from this holiday tradition.
Tips for Marketing a Small Business Ahead of the Labor Day Weekend
Promoting Deals and Coupons
Target people who have shopped with you before by sending them offers or coupons that highlight a range of products. This is a great time to make use of your email list, and you should consider sending out useful information to your past clients and subscribers. If you have a product and deal that you specifically want to market (and you should), take some pictures and promote it on Facebook, Instagram or Pinterest. With Facebook and Instagram, you can easily target a specific audience – even in your own town – telling them about the exciting deals you’re offering. If you’re marketing several types of products, try using the carousel ad from Facebook, which allows users to scroll through several options.
Throw in a Perk
During the Labor Day weekend, remember that you’re not the only business trying to make the most of the traffic boost. In order to keep ahead of the competition, consider offering a perk. Everything from free ice cream to free shipping – don’t hesitate to pull out all the stops for deal-hungry customers. This may also be a good time to try a raffle or a creative sweepstakes, whether it’s in-store or online. This can be a good way to get your customers to tell others about your business. Another option is a “limited time” good or service that your customers aren’t used to. Let them try something new. If you’re a restaurant owner, make something special that gets people in the mood for fall. Remember, the key here is differentiation. There needs to be something that sets you apart from every other business on the block.
Celebrate the Weekend
Your promotions for the weekend should celebrate the holiday and give your customers a reason to come to the store as a way of enjoying their holiday. Labor Day is great time to show your (and your business’) patriotism. Show your commitment to your town, state, country, sports team etc. through decorations, donations and sponsorships. You can also provide entertainment to attract foot traffic – such as a local band, a clown or even a face painter – to boost your sales and encourage customers to enter your store.
Feel Goods and Fall
For most, Labor Day marks the beginning of autumn, which is an exciting time with students going back to school, football starting and cool weather rolling in. When you’re preparing your business for the Labor Day weekend, take advantage of this excitement. Evoke the emotions of your customers with fall decorations and photographs. If your business has been around for many years, use images from your past to provide a sense of nostalgia. If you offer a physical service, show photographs that your customers would want emulated in their homes. Whether it’s perfectly manicured lawn, a freshly painted house or a professionally cooked comfort food meal that can be served to guests, you need to make your customers feel like they cannot do without your services.
Become Tech-Savvy by Accepting Mobile Payments
Labor Day weekend is prime purchase time for those heading back to school. While the younger generations are more likely to use their phones for almost everything, mobile payments are becoming the popular mode of payment for smartphone owners of every age. Moreover, tapping a phone is much quicker than counting cash or fumbling around with a credit card. Considering the fact that there are going to be a number of sales over the weekend, shoppers are not going to stand around in a line when they can hunt elsewhere. If you are using a near-field communication (NFC) based payment terminal, you can accept Apple or Android Pay. They are also much safer than magnetic stripe cards. It requires a passcode or fingerprint authentication, providing another level of authentication while still cutting down on the transaction time.
Word of the wise: If you’re planning on accepting credit cards (and you probably should), make sure you have a sign prompting customers to either swipe or insert their chip cards. You’d be surprised how much time you’ll eat up explaining to every customer that the “insert” option isn’t available yet.
Labor Day Business
With the right marketing strategy and sufficient working capital, any small business owner can leverage the opportunities available during Labor Day to boost sales. If you’re looking for funds to make the most of your business’ marketing opportunities, consider a business loan. It’s up to you to make the most of these small business marketing tips. Have a great Labor Day weekend!