It's always a good idea to incorporate seasons and holidays into your marketing campaigns, as this helps attract people to your business and can even humanize your brand. With Halloween right around the corner, it's time to get your company in the spooky spirit and introduce some ghosts and goblins to your marketing efforts.
You may have noticed over the past few years that an increasing number of businesses use Halloween to take their marketing campaigns up a notch. Why should you jump on the Halloween bandwagon? Oct. 31 is quickly becoming a universal celebration, as more countries observe the day every year, and consumers are spending a lot more money on festivities.
Don't miss out on attracting more potential customers to your brand. Try these marketing ideas this Halloween in your store and online.
1. Discount campaigns
Attracting people to your business is easy when you start offering bargains. Send out coupons for 15 or 20 percent off of your products or services to enhance your direct mail campaigns. Include popular Halloween images like ghosts and pumpkins on your flyers or coupons for a festive touch.
You can also offer seasonal Halloween vouchers through a special discount campaign. Use activities or events going on in the area as a way of rewarding customers who spend a certain amount of money. For example, if there's a Halloween celebration going on at a local restaurant or a haunted house in town, offer a pair of tickets to whoever spends a specific amount at your store by a particular deadline. You can offer a similar competition for your online shoppers as well.
2. Halloween decor and treats
If you're in the culinary business, Halloween is the perfect time to put a twist on your usual menu to offer some foods or beverages inspired by the day of celebration. Use major food retailers like Dunkin Donuts or Burger King for inspiration. Dunkin Donuts offers pumpkin spice coffee and donuts with pumpkin sprinkles, while Burger King offers a Halloween-inspired burger with a black bun. This draws in consumers and makes buying from these food chains more exciting.
Dressing up your store with a few simple decorations like pumpkins in your windows and some orange and purple string lights around the checkout desk can make entering your store more enticing to passersby. Recognizing and celebrating Halloween will also humanize your brand.
3. Halloween party
One of the best ways to interact with customers and attract new ones is by hosting events that revolve around a holiday or widespread celebration. If your business caters to children, invite customers and their families to stop by for a party featuring games, candy and a costume contest.
If you're looking to attract an older crowd, offer a lot of food and have games that cater to more mature players. Some of the prizes could include discounts on certain products. Just be sure that you don't plan your festivities for the day of Halloween, as most people want to go trick-or-treating or spend time with friends that evening. Instead, host your party the weekend before the 31st.
4. Costume contest for employees
Start an internal Halloween costume contest for your staff. Customers will love to see your employees dressed up and in the Halloween spirit as they shop. To get more of your staff involved, offer a gift card to a local restaurant or a nearby movie theater to whoever wears the best costume. Having everyone pose for a picture and posting it on social media is a great way to advertise your company and promote an attractive work culture that will impress potential hires if a job position opens up.