Whether you're asking your employees to volunteer during their free time or allowing workers to take part in a community service project with a business team, it's imperative that small business owners look into the benefits of encouraging employees to participate in these kinds of activities. Not only are staff members positively impacted by volunteering, but these initiatives can drastically increase team building efforts adopted by your business.
Researchers have long-stressed the importance of volunteering in the workplace, finding that these efforts can lead to a wealth of benefits for employees and businesses alike. As you're examining how to integrate community service into your brand's operations, consider the far-reaching impact these team building projects can have on your brand.
1. Increased productivity
Team building is essential for increasing the productivity of your employees. Fostering connections between your staff members allows them to not only get to know each other better - discovering which people have certain strengths and weaknesses - but also drastically increase the productivity of your staff. One of the best ways to encourage your employees to spend time together is by asking them to complete a community service project together, which may allow them to learn the dynamics of their peers while giving their time back.
2. Greater job satisfaction
Volunteering has been linked to greater job satisfaction among those working in a variety of industries. According to a study conducted by Junior Achievement, employees were more likely to report that they were happy with their companies if the company presented them with opportunities to volunteer. Specifically, the source noted that 64 percent of workers were fairly or very satisfied with their employers if the business had a volunteer program in place. Implementing such a program shows workers that you not only care about their emotional well-being, but you're also concerned with the overall state of the community.
3. Decreased turnover
Companies with similar programs also had significantly lower turnover rates, the source noted. Employees who see that their company is concerned with the environment and people living in surrounding areas tend to have a more positive perception of their businesses. Retention rates soar as workers are more willing to stay at companies that have established that they are serious about volunteering efforts.
4. More job applicants
Many businesses may understand that volunteering can lead to greater satisfaction among people currently employed by the company, but some small business owners may not realize the far-reaching impact community service programs may have on the large pool or potential applicants. According to Stanford Business Graduate School, students graduating with MBAs are more likely to seek employment at establishments that have such programs in place. The source noted that younger job seekers - those in Generation Y - are seeking companies with established corporate social responsibility programs and policies. Businesses seeking to attract younger applicants may see greater results when stressing volunteering in their recruitment and interviewing efforts.